2020 was no doubt a stressful, uncertain and unforgettable year for all. With some businesses in essential industries soaring and others having to adapt their services just to survive. What’s been consistent across nearly every industry, is brands having to move towards an online platform with traditional brick and mortar set ups having to close due to covid.
According to Australia Post, 5.5 million Australian households shopped online in November and with 73% of households now shopping online, developing a long-term eCommerce strategy “has never been more important”.
This is why it is more critical than ever to invest in digital marketing and ensure your products / services can be offered online.
Here are our trends and Social Media strategies you need to implement in your Social Media marketing strategies for 2021:
Influencers are going NOT GOING ANYWHERE. Partnering with influencers in your niche to help promote your products and services are more important than ever to get your brand out there.
Connecting with authentic influencers that are ‘micro’ and genuinely love what you offer will help your brand be seen by your ‘ideal customer’ as they are likely following this influencer for their shared interests.
It’s really important to remember that you are selling a lifestyle/solution rather than just a product at the end of the day, and the lifestyle / solution you’re offering needs to align with your ideal customer’s lifestyle and needs. 87% of people admit they’ve made a purchase because an influencer prompted them to.
Video, Video, Video is the secret weapon to hacking that algorithm! Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carouselsz. 35% of square videos get MORE views than landscape videos on Facebook and 85% of Facebook videos are watched with no sound. It’s definitely imperative to create more video content to enhance your Social Media Strategy.
Authentic videos made on the mobile are more likely to be watched rather than professionally created ones. Why? Because people are leaning towards authenticity and want to connect with a brand they have a genuine connection with. Show your audience what you’ve got
Carousels are proving to be trending again, and people love to be EDUCATED. Whether you’re in Real Estate, Fashion, Beauty, Tech, Lifestyle.. showcasing ‘Hot Topics’ latest products, education etc in Carousels will definitely help you increase your reach and engagement. Of course it’s also important to keep your branding consistent and beautiful by using easy to use tools such as Canva. This will ensure your page looks cohesive.
Give carousels a go in your strategy (consistently) and watch your engagement increase!
With 1.79 billion users visiting Facebook daily and it being the 3rd most visited website in the world (second only to Google and YouTube) you better make sure you’re utilising Facebook!
We see so many brands only focusing on Instagram (which is fine if that is working for your business) however, Facebook is a HUGE missed opportunity for many. With Facebook, only posting daily will hardly get you ANY engagement. What you need to do is take advantage of the awesome tools that are most used on Facebook such as: Events, Closed Facebook Groups and Messenger.
Using these tools to get your brand noticed will increase your engagement, help make the algorithm work FOR you rather than against you and stay in touch with your audience. As the saying goes, ‘out of sight, out of mind’. This perfectly sums up what happens when your customers don’t see you!
If you want your brand to ‘succeed’ on Instagram you need to focus on being consistent in taking advantage of the latest tools Instagram has to offer: Reels, Instagram Stories and Instagram link Shop.
Let’s talk about ‘Reels’. Since Reels has launched, brands have been able to grow their pages faster and be seen by a wider audience. How? Just by creating a video on Reels and sharing it to your page, you will end up on the ‘discovery page’ helping you reach more people rather than just your followers. We all know whether you’re an Instagram genius or not, getting engagement on Instagram these days is NOT EASY! Our advice is, don’t overcomplicate it. Shift the way you create content. Instead of uploading a ‘picture’ shift this process of creating a REELS (simply done via your mobile) and from experience, authentic content / video content is far more valuable than polished ‘high end’ videos. People love to be able to connect with brands authentically.
TikTok is most popular amongst young Australians aged under 30 in Generation Z (born 1991-2005) and Generation Alpha (born since 2006). Of the nearly 2.5 million Australians using TikTok, over 70% (1,786,000) are in either Generation Z (1,040,000) or Generation Alpha (746,000) (stats according to RoyMorgaon).
If your target audience is among the younger crowd, then you definitely need to get onto TikTok. The place where ‘anything goes’. But don’t worry, for those business owners who ‘do everything’ and don’t have time to create content for yet ANOTHER social media channel, you can actually kill two birds with one stone by creating a ‘trending TikTok’ video and repurposing it for your Reels on Instagram! Jumping onto TikTok and getting creative is how you showcase your brand story. Remembe to solve a problem with your video creations! Get humours and relatable and you’ll do very well.
Pinterest, also known as the ‘visual discovery engine’, helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. The best way to showcase your brand visually is through gorgeous imagery, education, and inspiration. The best way to drive DIRECT traffic to your website? Pinterest! it’s super easy to use and you NEED to be on it to be seen!
Reminder: retail is down 10% and e-commerce is up 18% due to COVID. It’s more important than ever to up your Social Media strategy, shifting your sales to online and adapting to the new norm. Facebook Ads are an absolutely GREAT WAY to convert your ‘ideal customer’. This very clever platform will allow you to do some amazing targeting such as letting you upload a customer list, re-targeting your Instagram audience and creating unique ‘look alike audiences’ to help target your niche even further.
When it comes to content for Facebook Ads the easiest tip we can offer is to kill two birds with one stone. Using the best performing content across your other platforms will be a great indicator of how well your ad will perform. It’s important to offer your followers something enticing, not just a direct sell, so having a monthly or quarterly strategy to align your overall business purpose/strategy will be very important for your brand. Having an ‘aligned’ / ‘holistic’ strategy is far more important than working inconsistently!